Here is a video of my 2013 Distinguished Speaker talk at SXSW EDU in Austin, TX. In this talk, I wanted to contrast formal and informal learning, and point out that informal learning is a kind of magic. We see it but we really don’t know how it works and we don’t understand its value. It’s IFFY, which is to say, Informal, engaging Family and Friends, and centered on You. Making is IFFY, centered on you and your interests, and it is something you typically share with family and friends.