Hasbro, Inc. is setting a new level of interaction with the fan-base for its My Little Pony brand. They’ve partnered with Shapeways to establish the SuperFanArt.com website, which will allow independent artists to create their own versions of My Little Pony characters and sell them on their Shapeways shops.

SuperFanArt is launching with a select few artists and the My Little Ponies brand, and will be featured at Hasbro kiosk at San Diego Comic Con this year.

My Little Ponies is the first Hasbro brand to be featured, but SuperFanArt will eventually open the website to other Hasbro properties. Interested artists and fans can register to receive more information about creating and selling work at SuperFanArt.com.