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FC Bayern HackDays – Munich

January 19th, 2018 - January 22nd, 2018

Name: FC Bayern HackDays
Subline: Together with fans, students and experts we want to create new fan experiences and innovations.
Location: Allianz Arena, Werner-Heisenberg-Allee 25, 80939 Munich, Bavaria
Date: January 19th – 22nd, 2018
Homepage: https://hackdays.fcbayern.com/en/
Event type: Hackathon
Contact: hackdays@fcbayern.com

Mission: Thinking of fan experiences and services in a new way. Testing and applying innovative and new technologies within and outside the stadium. Bringing the emotional connection of our club to life even more through technology and digital infrastructure. Learning from each other and creating new things together.
For the first time, FC Bayern Munich will host, together with its fans, partners, leading experts, start-ups and students from all over the world, the #FCBayernHackDays to learn together, face new challenges and to research new innovative possibilities.


1. Telekom Challenge
Next Reality – Develop innovative and fascinating mixed reality offers/features (AR, VR) for the FC Bayern Community

How would you satisfy fan needs with wow-effects through AR and VR?
What added value can you imagine through AR and VR data and information for our fans?
How would you enrich the fan journey in the stadium, in the sports bar or on the road with new experiences and information?

2. adidas Challenge
Mobile interaction and commerce- Redefine how we engage with our fans around the world

How would you engage with our Generation Z fans via mobile?
What are your ideas to enhance the experience and product storytelling?
How would you combine community building and digital benefits with real products?

3. Audi Challenge
Your fan experience and your car – Explore new ways how your car can become an integrated part of your fan experience

How can we find new ways of interacting with FC Bayern fans while sitting in a car?
How can new mobilty services improve the fan experience?
How can innovation in mobility like autonomous driving and e-mobility be transfered to innovation accelerating fan experiences?

4. SAP Challenge
Fan-Activation 4.0 – Invent fascinating and innovative digital fan experiences

What are your ideas how to turn unknown into known fans by offering innovative personalized digital fan experiences?
How would you use content, digital channels and situations to identify and address fans worldwide?
How do we connect international fan communities?

5. Siemens Challenge
Journey to Allianz Arena – A new way to experience the way to Allianz Arena, no matter what kind of transportation

How would you provide best transportation fitting to each individual’s needs as speed, comfort, in groups or alone?
What is your idea for fan interaction on the way to the stadium?
How is the subway, the autobahn or even the subway station itself part of the experience?

More Challenges…
and infos about the challenges will be announced soon


January 19th, 2018
January 22nd, 2018
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