Maker Pro

Maker Pros are the innovators that are designing tomorrow’s products and businesses. Stay tuned for the latest news on manufacturing, startups, and industry trends.

Hardware Startup Panel at SXSW

Hardware Startup Panel at SXSW

Hardware is hot! In the past few weeks, there have been articles about the hardware startup resurgence in both the New York Times and Wall Street Journal. And then, of course, there was MAKE’s very own Hardware Innovation Workshop. I’m part of a SXSW panel being put together to discuss this new landscape. I’ll be […]

Kickstarted? Now What?

Kickstarted? Now What?

It turns out Kickstarter is just what it says: a start. Don’t let the countdown timer – 30 Days, 7 Days, 48 Hours – fool you into thinking this is anything remotely close to a month-long sprint. The Kickstarter campaign is like the montage sequence in The Empire Strikes Back where Luke trains with Yoda. […]

Maximizing Your ROA (Return on Adventure)

Maximizing Your ROA (Return on Adventure)

I think we need a new measurement for tracking the success of our maker ventures, a new yardstick. I propose “Return on Adventure,” something perhaps intangible, but no less important in factoring into your “ROI.” Here’s a report on my ROA: “Excuse me sir, is this your luggage?” Without fail, the TSA agent walked out […]