Randy has a round up interesting interactive packaging from the past – via NOTCOT.

I love packaging that actually does something—that changes or becomes part of the experience when you use the product. There are three classic examples of packages that I think do this. All were patented in the 1950’s or 1960’s and all are still in use today… 1. Stripe Toothpaste, 2. Jiffy Pop popcorn, and 3. Pillsbury spiral-wound refrigerated dough containers. I know there are other examples I haven’t thought of, but these are three that mean something to me.

Phillip Torrone

Editor at large – Make magazine. Creative director – Adafruit Industries, contributing editor – Popular Science. Previously: Founded – Hack-a-Day, how-to editor – Engadget, Director of product development – Fallon Worldwide, Technology Director – Braincraft.

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