A few months ago, as her familyâ€™s income fell, Laura French Spada, a real estate agent in Glen Rock, N.J., began dyeing her hair at home and washing the family cars herself. Her husband, Mark, started learning how to do electrical repairs.
Susan Todoroff, a personal trainer in Ann Arbor, Mich., has begun brewing espressos at home and cutting her hair and cleaning her house herself. And Tamar A. Zaidenweber, a health care market researcher in Astoria, Queens, is spending more time walking her dog instead of taking it to day care each week.
All of these consumers could praise themselves for their newfound frugality in the midst of an economic downturn. But every step they take toward self-reliance â€” each shrub they prune themselves, each cupcake they bake from scratch â€” hurts the people and small businesses that have long provided these services professionally.
I think once folks start doing more things for themselves we’ll see more money going in to the economy, not less…. Here’s some evidence…
Even as Americans cut back on restaurant dining, pet care services, professional hair and nail services, house cleaners and landscapers, companies producing some of the do-it-yourself products are seeing higher sales.
According to Information Resources Inc., a market research firm in Chicago, sales of products used in home manicures, home cooking and home medical treatments, among others, have experienced healthy growth in the last year. Dollar sales of cold-allergy-sinus tablets, for example, increased 17.2 percent in 2008. Meanwhile, according to Sageworks, a company that tracks sales at privately held businesses, revenue at physiciansâ€™ offices fell by 0.06 percent.