This is what Halloween is about… the creator of this video writes “My daughter jaws costume made by my mom Oooootiinniiii”

On Monday, we’ll all return to our jobs and likely pass around dozens of links to amazing costumes, they’ll all be different and unique but they will have one thing in common, they were homemade. They may have a pop culture references or something completely made up — Halloween is one of the few holidays where making something is more valued than buying something. So this year, it was a bummer to see Target poke fun at “mom-made” costumes.


Discouraging parents from making a costume and spending time with their kids isn’t good for anyone. Using advertising to convince kids that homemade isn’t as good as store bought isn’t good either. We are what we celebrate, and Target could celebrate something better. Target does great work in the community, arts, education — it’s likely why this ad seems off-brand for them.

Besides, the mom version in the ad is better than the Target one — her’s lights up on the chest and has a light on the arm (the Target one is a soulless plastic bib).

Target, how about next year we work together to help moms make amazing costumes for their kids? Drop me a line :)

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