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When I first saw Jessee Rosten’s iPad portrait light array I will admit that I wrote it off as a goofy publicity stunt (which it seems to have done well at), but further analysis may have altered my opinion a bit. Who, in their right mind, would waste that much money on something that could be accomplished with better gear? Who cares? Seriously, if you’re putting together a photo shoot with a bunch of friends and you need some interesting lighting, why not borrow everyone’s iPad and mount them on some plywood for an interesting effect? Is it the best use of the technology? No way! Did it produce an interesting effect? I think so. [via DIYPhotography]