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News From The Future-4

Nate’s Tumble Log • United States Postal Service tries to compete with Google using fear:

What you need to do is embrace the future. Embrace what’s working. Figure out what the “box” is that you and electronic delivery are competing in, and create a few attributes that you bring to the market that aren’t in that box. And spend all your time, money, and energy outplaying everyone at those attributes.

Pt 597

I wrote a big ole’ article about how the post office could embrace new technologies and get back in the game, unfortunately this video/ad was the most sent in link :(

Phillip Torrone

Editor at large – Make magazine. Creative director – Adafruit Industries, contributing editor – Popular Science. Previously: Founded – Hack-a-Day, how-to editor – Engadget, Director of product development – Fallon Worldwide, Technology Director – Braincraft.

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