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taing

Susan Taing, founder, Bhold

Susan Taing will be looking for responses at World Maker Faire New York.

The founder of the 3D-printer-powered design house Bhold is building her business model around the concept of “responsive product design:” an approach that quickly pushes ideas down the road from concept to product, efficiently incorporating customer feedback along the way.

The key to her philosophy? Direct feedback from customers, and the ability, via 3D printing, to quickly act on it.

And Taing will be courting responses aggressively during Maker Faire weekend. She will be showing a group of new products ripe for customer input.  But Taing will also be speaking, twice, over the weekend to present her ideas about responsive manufacturing.

“We will launch a new set of products at Maker Faire and put the concept of responsive product design into action by proactively seeking feedback,” she says.

The products Taing will be bringing include the ingeniously simple bstrong utility hook, below:

bstrong_velvet_action_shot

The bstrong utility hook.

And, true to her mission statement, Taing will be bringing prototypes of her newest product, a phone GPS car anchor that fits any size phone and hangs off of your car vents, allowing you to keep your hands on the wheel.

anchor_with_phone_logo

Bhold’s prototype phone anchor

Stop by her exhibit and let her know what you think.

Taing has seen rapid innovation work in the software industry. A graduate of MIT and Stanford, she spent a tour of duty at Google, where she saw the power of quickly incorporating feedback from consumers.

“I hope that this will now happen with all physical goods,” she says.

“The maker movement is stronger than ever before and 3D printing makes it easier for more makers to enter the space,” Taing continues. “We at bhold are happy to be a part of it, to bring a bit of functional magic to consumers.”

Here’s a video of Taing explaining her approach to design and manufacturing.

DC Denison

DC Denison

DC Denison is the editor of The Maker Pro Newsletter, which covers the intersection of makers and business. That means hardware startups, new products, and market trends.

The former technology editor of The Boston Globe, DC is also interested in content management systems.

One of the places where DC can be found online is Google+ (which I’m adding here only because I want to see if by adding “rel=author” and “rel=me” to those two links I can get Google to display my picture in its search results.)

Hey, it works!


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