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Morntons_Salt_Umbrella_Girl-1.jpg
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I love seeing how logos evolve over time, especially when they’re as iconic and illustrative as the Morton’s Umbrella Girl. On par with the bare-cheeked Coppertone girl (1953), this little lassie has been a favorite for Halloween costumes, tattoos, and craft projects for decades. She got her start in 1914, and proceeded to update her image every 10 years on average — “Whenever we start to show our age, we do a little face lifting. Isn’t that just like a woman?” reads a line from a 1968 advertisement. Uh, right, Mr. Morton.
I will say that the company has done a great job of preserving its logo history. You can see a wonderful collection of vintage advertisements and products, and read more about the Umbrella Girl evolution on their website. And I simply must add my own personal bid to the Morton Salt company: start selling “collector” canisters with the older logos (above)! Mugs are cool, but the real deal is even better. More classic logo goodness at Neatorama. When it rains, it pours.

dianaeng

Fashion + Technology
Diana was a contestant on Project Runway season 2, graduated from RISD, and currently lives in New York City.


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