Record player built into a record jacket

Ad agency GGRP recently built this cardboard record player. The record player is built into the dust jacket for the record, and you play it by turning record with a pencil. It’s a neat idea, but it turns out that there is some prior art here. There is an earlier version of the same thing called CardTalk, which was produced by Global Recordings Network to spread their missionary messages in the 20th century:


If you want to try making your own, teacher Dan Keith has instructions for a make-it-yourself version [via inhabitat]