Sugru’s iPhone bumper video taps the DIY aesthetic

Computers & Mobile Technology

This video is sneaky. It starts off just like a explicatory DIY video — they even call it a hack — but ends up revealing its commercial nature. What do you think, readers? Makes me want to buy Sugru. [Via Core77]

8 thoughts on “Sugru’s iPhone bumper video taps the DIY aesthetic

  1. Tim says:

    Why can’t it be a hack and commercial in nature?

  2. Groover says:

    Must… buy… Sugru…

  3. kl27x says:

    I like the fact that it’s a commercial product that leaves so much (to possibly go wrong) in the hands of the average consumer. It’s really refreshing. Thank you, Sugru, for acknowledging that we’re not all idiots.

  4. mysugruhacks says:

    At http://www.MySugruHacks.com and upload your hacks for the world to see.

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My interests include writing, electronics, RPGs, scifi, hackers & hackerspaces, 3D printing, building sets & toys. @johnbaichtal nerdage.net

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