Electroluminescent liquor labels

Among the hairier of my hare-brained schemes involves formulating a safe-to-drink chemiluminescent cocktail. I think the first person to do it will become a very wealthy laughingstock, which, as I understand it, is the very definition of The American Dream.

So I got really excited when I first saw this post over on TheDieline.com, because I thought somebody had pulled it off. Unfortunately, it’s just the labels that are glowing, not the booze itself, but still it’s pretty cool. If you ignore the crass commercialism, the shameless marketing, the horrors of alcoholism, drunk driving, etc., etc. [via Geekologie]