Nate’s Tumble Log • United States Postal Service tries to compete with Google using fear:
What you need to do is embrace the future. Embrace what’s working. Figure out what the “box” is that you and electronic delivery are competing in, and create a few attributes that you bring to the market that aren’t in that box. And spend all your time, money, and energy outplaying everyone at those attributes.
I wrote a big ole’ article about how the post office could embrace new technologies and get back in the game, unfortunately this video/ad was the most sent in link :(
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