The Tale of Pinoccio

The Tale of Pinoccio

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Excerpt from the article:

It all started as a simple barter: a couple hours of my time in exchange for a couple hours of Ericโ€™s time. Eric would help me develop Tourtoise,ย an idea I had for a bicycle-touring app. And I would help Eric with his sensor project.

Eric Jennings and I recently celebrated our companyโ€™s first birthday. Today, we refer to Pinoccio (pinocc.io) as โ€œa complete hardware + software ecosystem for building the Internet of Things.โ€ Looking back though, we didnโ€™t start this journey with such a clear vision of the product. This is the story of Pinoccioโ€™s first year โ€” the blind alleys, missteps, insights, and epiphanies. Letโ€™s go back in time.

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Sally Carson

Sally Carson is user experience designer and co-founder of Pinoccio. She seriously wonโ€™t shut up about bikes, and she has a comic book series about her experiences as a NYC bike messenger called The Skids.

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