QR codes from Google – The CueCat is comin’ back! (or just use your phone…)

Google has 2D barcodes for their print folks (also known as QR codes, and used here on the MAKE blog on the right side, scroll down). I like these for art and culture jamming-type projects, but here is what Google is up to…

Recently, you may have seen newspaper ads for jewelry retailer Blue Nile placed through the Google Print Ads platform. These particular ads include a Google footer with multiple response mechanisms: URL, search terms, phone number, coupon code, SMS code, and 2D barcode. This test is part of our efforts to make print advertising more useful for readers and more measurable for advertisers. 2D barcodes are an especially exciting part of this because they allow readers to “click” on interesting print ads with their cellphones and seamlessly connect to relevant online content.

Google AdWords Print Ads – [via] Link.

Could be interesting, reminds me of CueCat…

Related (how to make your own and more):

• QR Code Cake – Link.
• C.R.T. Cat – Link.
• PalmOne Zire + CueCat = Barcode scanner? – Link.
• CueCatLibraryThing & CueCats – Catalog your books – Link.
• LEGO barcode reader – Link.
• QR code generator – Link.