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sherwinwilliams icecream Papercraft paint chip ads

sherwinwilliams animated Papercraft paint chip ads

SherwiniWilliams hired Matthew Sporzynski to make these paint chip paper sculptures for their ads. I noticed the same papercraft aesthetic in their video ads, but those appear to me to be virtual papercraft. It’s interesting to see effects artists and animators getting into the “crafty” aesthetic, like in Viva Piñata and Little Big Planet, too. A few more Sherwin-Williams pics after the jump. [via CRAFT]

sherwinwilliams birdhouse Papercraft paint chip ads

sherwinwilliams toy Papercraft paint chip ads

becky stern headshot Papercraft paint chip ads

Becky Stern

Becky Stern is director of wearable electronics at Adafruit Industries. Her personal site: sternlab.org


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