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SherwiniWilliams hired Matthew Sporzynski to make these paint chip paper sculptures for their ads. I noticed the same papercraft aesthetic in their video ads, but those appear to me to be virtual papercraft. It’s interesting to see effects artists and animators getting into the “crafty” aesthetic, like in Viva Piñata and Little Big Planet, too. A few more Sherwin-Williams pics after the jump. [via CRAFT]

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Becky Stern

Becky Stern is head of wearable electronics at Adafruit Industries. Her personal site: sternlab.org


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