LED Night Snow Rider

What better way to light up a snowy night than to slash deep powder turns with a custom LED suit? Fashion photographer and filmmaker Jacob Sutton shot this awesome video of pro snowboarder William Hughes riding the slopes of Tignes in the Rhône-Alpes region of south-eastern France wearing a suit made by John Spatcher. Goodbye concentration, hello snow jones.

[via Nowness; thanks Phil Schutt!]