Step #1:

  • During editing, be sure to include the appropriate logo bug in the upper right corner.
  • See FCP settings screenshot

Step #2:

  • During editing, consider the ending of your video:
  • have you asked the viewers to subscribe or check out your other episodes?
  • have you included clips of other episodes to later annotate on YouTube? See Becky's iPhone Gloves video as an example.

Step #3:

  • Choose a video thumbnail. Keep in mind:
  • YouTube will put a big play button directly in the center of the frame
  • The thumbnail should make you want to click on it
  • Take a screenshot or export a still frame to make your thumbnail
  • The maximum dimensions of this image must not exceed 1280x720 pixels.

Step #4:

  • Export the different versions of the video. We need:
  • An HD file, preferably h.264 3800 kbps with AAC audio, for launch to YouTube and Vimeo
  • a podcast-friendly m4v, easy to make with the "export: movie to iPhone" settings-free option in Quicktime

Step #5:

  • Write up your metadata. This includes:
  • Video title
  • Video description with any relavant links
  • tags

Step #6:

  • File delivery: depending on your arrangement with your producer, you will deliver files in one of two ways.
  • The simple way: Upload your HD, m4v, metadata and thumbnail image to in the MakeOnline folder corresponding to your name.
  • The complete way: Launch the files to public servers (CDN, Vimeo, YouTube).

Step #7:

  • Draft a blog post! The text can be similar to your video description, but should include formatted HTML and related links just like any other post on our sites.
  • Include the podcast HTML slug appopriate for your series (look at a past episode's post for example) - it will include a link to subscribe to your podcast, download the m4v, or watch on YouTube or Vimeo.
  • iTunes looks for the link to that m4v, so double check it works or the podcast won't launch in iTunes.
  • Add any series and topical categories, the MAKE/CRAFT Podcast category, and don't forget a featured image (can be the same as the video thumbnail).
Becky Stern

Becky Stern

Becky Stern ( is a DIY guru and director of wearable electronics at Adafruit. She publishes a new project video every week and hosts a live show on YouTube. Formerly Becky was Senior Video Producer for MAKE. Becky lives in Brooklyn, NY and belongs to art groups Free Art & Technology (“release early, often, and with rap music”) and Madagascar Institute (“fear is never boring”).

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