Papercraft paint chip ads

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SherwiniWilliams hired Matthew Sporzynski to make these paint chip paper sculptures for their ads. I noticed the same papercraft aesthetic in their video ads, but those appear to me to be virtual papercraft. It’s interesting to see effects artists and animators getting into the “crafty” aesthetic, like in Viva Piñata and Little Big Planet, too. A few more Sherwin-Williams pics after the jump. [via CRAFT]

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Becky Stern is a Content Creator at Autodesk/Instructables, and part time faculty at New York’s School of Visual Arts Products of Design grad program. Making and sharing are her two biggest passions, and she's created hundreds of free online DIY tutorials and videos, mostly about technology and its intersection with crafts. Find her @bekathwia on YouTube/Twitter/Instagram.

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