Swedish Ikea Cookbook

Food & Beverage

pepparkakor_gingerbread_ingredients .jpg
Ikea just released a cookbook in Sweden titled Hembakat är Bäst, which translates to “Homemade is Best.” For each recipe, there are two images: one of the ingredients and one of the finished item. I like how they’ve laid out the ingredients – each one an autonomous entity before blending with the others to form a delicious concoction. The styling reminds me of Brittny Badger’s disassembled appliances.
Thanks to Emma Fexeus of emmas designblogg for the original post and for sending me the press release! Emma tells me that the photos were shot and most probably styled by Carl Kleiner. UPDATE: The photos were styled by Evelina Bratell.
Above: Pepparkakor (gingerbread)
Below: Vaniljhorn (vanilla horn)
Click on the jump for more images from the cookbook.

Pepparkakor (gingerbread)
Vaniljhorn (vanilla horn)
Fina Kanelbullar (cinnamon buns) – ingredients
Fina Kanelbullar (cinnamon buns)
Schwarzwaldtårta (black forest cake) – ingredients
Schwarzwaldtårta (black forest cake)
Mandelmusslor (almond shells) – ingredients
Mandelmusslor (almond shells)

8 thoughts on “Swedish Ikea Cookbook

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  2. Soportes activados en clave de marca: de identificar a posicionar y de comunicar a construir relevancia | Allbrand | Summa – Revista digital sobre Branding says:

    […] publicó hace unos meses un libro de recetas explicadas exclusivamente con las fotografías de los ingredientes necesarios, sin palabras ni […]

  3. Brand-driven media: from identifying to positioning and from communicating to building relevance | Allbrand | Summa – Revista digital sobre Branding says:

    […] few months ago, Ikea published a recipe book consisting solely of photographs of the ingredients required, without any words or instructions. […]

  4. Suports activats en clau de marca: d’identificar a posicionar i de comunicar a construir rellevància. | Allbrand | Summa – Revista digital sobre Branding says:

    […] va publicar fa uns mesos un llibre de receptes explicades exclusivament amb les fotografies dels ingredients necessaris, sense paraules ni […]

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