Croatian creative agency Bruketa & Zinić created an annual report a food company (Podravka) which must be baked in an oven before it can be read, amazing! Well done! And brings a new take on “cooking the books” – Link.
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Dutch broadcast organization VPRO used a similar idea on the cover of the Christmas 2007 edition of their TV guide. The cover was blank, but after keeping the magazine in the fridge for a couple of minutes, it showed a ‘romantic Christmas scene’. The edition was about 245.000 copies. According to a pressrelease, this was the largest amount ever with the use of this technique.
http://www.flickr.com/photos/raaphorst/2122954587/