Regine @ WMMNA writes about an interesting exhibition in Greece:
RRRIPP!! Paper Fashion, an exhibition conceived by ATOPOS in Athens, is the outcome of an investigation on paper clothing, a long-forgotten but very popular phenomenon in the United States at the end of the ’60s. The fad can be traced back to 1966 when manufacturing company Scott Paper Company used the paper dress to promote their toilet paper and paper tissues. In exchange of $1.25, happy housewives would be mailed a paisley or op-art ‘Paper Caper’ dress and some coupons to buy napkins and toilet rolls. Demand exceeded the 500,000 garments produced and other manufacturers soon followed with designs to promote their own goods.
There are lots of pictures with illuminating descriptions of the interesting projects on We Make Money Not Art.
ADVERTISEMENT