Vivify a Drab Wall with Magnetic Primer and Instant Film

Last weekend I had the chance to visit the new office space of M Booth, a public relations agency in New York City. To decorate an otherwise drab wall, they magnetized it and covered it Polaroid-style instant photo prints, attaching each photo to the wall with a rare earth magnet. In order to get these strong magnets to stick to the wall, they painted it with four coats of magnetic primer and then painted over it again with wrought iron colored paint. M Booth staffers went out into the streets with Fujifilm Instax 210 cameras and returned with about 800 photos of life from around the city. They then painstakingly sorted through and attached the prints to the wall in neat rows. It’s quite a nice collection of photography and makes for an interesting conversation piece in the office.