Jeff Potter, author of Cooking For Geeks, appeared on the Today Show recently to show off a cool way to orange up your brownies:
The work started a few weeks before my appearance. A phone call, after seeing the piece on my book in USA Today: “Would you be interested in being on the Today Show?” Of course. Then there’s a flurry of short emails: “What can you show our viewers in five minutes? Something fun, visual, and interesting?” They had a copy of the book and suggested “Brownies In An Orange.” Fun? Check. Visual? Check. Interesting? Depends. There’s not a lot of deep connections to food science here (well, caramelization, oven temp, and how flavors go together). But viewers just want to be entertained, and the producers know what will work on their show. Check.
In the Maker Shed
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