Vanity mudflaps?

From the MAKE Flickr photo pool

At first glance, you might mistake these as the next trend in customized vehicle accessories, but these personalized mudflaps are actually part of Steven Laurie’s ongoing art piece –

The mud flap project is an experimental body of mixed media works designed to brand my art making practice and connect to new audience members. Operating as both functional and aesthetic accessories, these flap works will be installed on 55 tractor-trailer trucks and carried across Ontario, Canada and the U.S.A.

Certainly seems an effective way to get your name out there! – Steven Laurie – Mud Flap Project, 2008 on Flickr