For stellar outdoor shooting, use these tips for the 3 main times of day:
Middle of the day: Harsh midday sunlight is especially problematic, because of dark shadows in the eye sockets, under the nose, and in other unflattering crags. A terrific solution is your camera’s Fill Flash mode, where the camera exposes for the background first, then adds just enough flash to illuminate your subject. Use Fill Flash midday to lighten dark shadows and even on cloudy days to brighten faces and separate them from the background.
Early/late day: For scenic shots, the light is usually best very early or very late in the day. That’s when you get the warm tones and long shadows of professional nature work. Of course, people and animals also look great in this light. You can even experiment with Fill Flash to balance a glowing sidelight from the sun where the face is mostly in shadow.
End of day/Magic Hour: The part of the day when the sun has just set or is just about to rise is known as Magic Hour. Its brightly diffused light is the darling of photographers of car ads and other hard-to-light surfaces. This even, pinkish light is also terrific for shooting people. (A similarly flattering light is that of cloudy days. A bride may be unhappy about an overcast nuptial day, but the wedding photographer never is.)