root ventures

Root Ventures: How a -Million Investing Fund Is Servicing Makers

Root Ventures: How a $76-Million Investing Fund Is Servicing Makers

Mike Senese

By Mike Senese

Mike Senese

Mike Senese is a content producer with a focus on technology, science, and engineering. He served as Executive Editor of Make: magazine for nearly a decade, and previously was a senior editor at Wired. Mike has also starred in engineering and science shows for Discovery Channel, including Punkin Chunkin, How Stuff Works, and Catch It Keep It.

An avid maker, Mike spends his spare time tinkering with electronics, fixing cars, and attempting to cook the perfect pizza. You might spot him at his local skatepark in the SF Bay Area.

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Step into Root Ventures‘ office and the first thing that founding partner Avidan Ross will do is offer you an espresso. Their new space in San Francisco’s Mission district is still under construction, but the Italian espresso machine has a prominent spot on a makeshift sawhorse table directly in front of the entrance. Ross excitedly […]

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Root Venture VC Raises Million for Early Stage Hardware Startups

Root Venture VC Raises $30 Million for Early Stage Hardware Startups

By Jon Christian

Jon Christian

Jon Christian is the co-editor of the Maker Pro Newsletter, which covers the intersection between makers and business. He's also written for the Boston Globe, WIRED and The Atlantic.

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When Avidan Ross was planning his wedding, he bought a Jinan G. Weike LG500 laser cutter to make his own escort cards and table numbers. “She got a diamond, I got a 90W laser,” he said. It was that mentality that led Ross to launch a $30 million fund — or, more precisely, a pi-inspired $31,415,927 — […]

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