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Netherlands-based design firm HEY HEY HEY created this Rube Goldberg machine which promotes its own identity:

Melvin the Magical Mixed Media Machine (or just Melvin the Machine) can be described as a Rube Goldberg machine with a twist. Besides doing what Rube Goldberg’s do best – performing a simple task as inefficiently as possible, often in the form of a chain reaction – Melvin has an identity. Actually, the only purpose of this machine is promoting its own identity.

Melvin takes pictures and makes videos of his audience which he instantly uploads to his website, Facebook and Twitter account. Besides that he makes his own merchandise. All of this within 4 minutes of craziness which you just have to witness yourself.

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Matt Richardson

Matt Richardson

Matt Richardson is a Brooklyn-based creative technologist, Contributing Editor at MAKE, and Resident Research Fellow at New York University’s Interactive Telecommunications Program (ITP). He’s the co-author of Getting Started with Raspberry Pi and the author of Getting Started with BeagleBone.


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Comments

  1. Anonymous says:

    Frightfully clever and all – well done.

    I can’t help feeling that it’s a shame that it’s a – one hit – affair though given the self promotion interactive element.  How many people take how long to reset it!?

  2. Anonymous says:

    Frightfully clever and all – well done.

    I can’t help feeling that it’s a shame that it’s a – one hit – affair though given the self promotion interactive element.  How many people take how long to reset it!?