system box sm 3D Robotics Acquires Sifteo

Hobbyist drone maker 3D Robotics announced today that it is buying Sifteo, the makers of the interactive digital toy Sifteo Cubes. Though neither company has disclosed a price, nor explained the details of how Sifteo will be incorporated into 3D Robotics, both companies expressed enthusiasm for the match.

“When we first engaged with the Sifteo team, and saw their skillset, experience, and IP portfolio, we immediately recognized the impact they would have working with us to transform and grow the consumer drone market,” announced 3D Robotics CEO Chris Anderson in a press release. “Their consumer electronics experience and deep product skills complement our technology perfectly. We are thrilled to have the resources of both groups together to lead what we believe will be a billion dollar market over the next few years.”

Meanwhile, on Sifteo’s farewell page, co-founders Jeevan Kalanithi and Dave Merrill wrote, “When we were presented with the chance to join forces with a company that is redefining how we interact with and connect the digital and physical worlds — flying robots! — we had to say ‘yes!'” and hinted at the possibility of games for flying robots.

Best known for its educational toy — which the company says it will continue to support — Sifteo specializes in UX design and interactive technology. We can imagine a few applications for Sifteo’s skill set in the consumer drone industry, but tell us what you think — what changes will this match bring to drones?

Nathan Hurst

Nathan Hurst is an editor at MAKE. He loves anything having to do with science or bicycling. He tweets as @nathanbhurst.


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