Martha + SVP (Singer, Pfaff, Husqvarna Viking) – photos

Craft & Design Yarncraft

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The CRAFT/MAKE team was at the Martha Stewart announcement / gathering today, she’s endorsing SVP’s sewing machines (Singer, Pfaff, Husqvarna Viking). I dig Martha, she’s really sharp. Photos here.
The machines they showed off we (mostly) computer controlled, and with laptops. One had a stylus and touch screen, and embroidered automatically without user assistance (I’m not sure what format it uses, but looks like you can do just about anything). It was interesting to hear Martha talk about the Singer sewing machine she still has from 1901 (it’s still in working condition) and how she won bet dressed student (she made all her own clothes). That’s about it, Martha putting her name on some of the best machines out there and using her influence to get more folks sewing is really a -good thing- .
Here’s a bit of the press blurb.

“My mother taught me the basics of sewing at a young age and I have had Singer sewing machines in my home since I was a girl. I used them to make many of my clothes in high school and college and I even sewed my wedding dress,” stated Martha Stewart. “Sewing is a wonderfully useful skill. It enables anyone to create beautiful and functional projects or even enhance something as basic as a paper gift bag. I’m delighted that sewing is enjoying a national renaissance since I know very well the pride and pleasure that can be derived from this rewarding pursuit.”
From the fashion savvy to the crafts enthusiast, sewing is back in vogue. According to the Home Sewing Association, there are approximately 35 million sewing hobbyists in the U.S., up from about 30 million in 2000. The resurgence of sewing is providing individuals of all ages and backgrounds with exciting opportunities to create and personalize quilting, crafting, fashion sewing and home décor projects and to embellish readymade items.


  • Photos from the event Link.
  • Martha Stewart Living Omnimedia, Inc. Announces Endorsement Of SVP Worldwide Products: SINGER(R), HUSQVARNA VIKING(R) And PFAFF(R) Sewing Machines – Link.


Oh, they also have some patterns here.

4 thoughts on “Martha + SVP (Singer, Pfaff, Husqvarna Viking) – photos

  1. triffic says:

    Oooh. Jealous. We have a Viking Husqvarna Designer I which is a great workhorse. Hope to get an SE one of these days. :-)

  2. sewchatty says:

    I’m at the HV convention where the Designer Diamond was just announced to the world yesterday. How exciting to be part of the group seeing some fantastic new features for this new top of the line! I love the HUGE embroidery field, the ease of use with the fantastic screen size, and all the light! Just the tip of the “jewelry box” for the sewing world. I can’t wait to see what I’ll be able to create with this machine!

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