On the Importance of Consistency

I never thought I’d take a lesson from Coca Cola, but this great graphic at Thinkingalaud on the history of Coca Cola and Pepsi logos is a great example of the importance of consistency in branding, whether for a small crafting business or a multinational behemouth (via Swiss Miss). [Note: apparently this is a fairly simplified timeline; for a discussion of the brand evolution and a more accurate timeline, go here. I still like the idea, though, so I thought I’d share it anyway.]