Rube Goldberg music video

Photography & Video

Check out this excellently-executed Rube Goldberg machine, featured in this OK Go music video.

When the rock band OK Go, famous for their viral videos including the spectacular and award winning “treadmills video”, wanted to feature a 4-minute long Rube Goldberg Machine in an upcoming video, they tapped Syyn Labs to build it. The requirements were that it had to be interesting, not “overbuilt” or too technology-heavy, and easy to follow. The machine also had to be built on a shoestring budget, synchronize with beats and lyrics in the music and end on time over a 3.5 minute song, play a part of the song, and be filmed in one shot. To make things more challenging still, the space chosen was divided into two floors and the machine would use both.

Update: Eliot Phillips IMed me to point out an incredibly cool MAKE connection! The official MAKE racer, the Make: Way Escort appears in the video not only as an actual car but also in Lego form!

16 thoughts on “Rube Goldberg music video

  1. Felisha Anne says:

    Thanks so much for sharing this video. OK GO has some of the most wonderful videos and this is no exception.

  2. RocketGuy says:

    I noticed the Make:Way mobile, thought it fitting.

    Great video!

  3. Ryan says:

    The Bravery also made one a few years back.

  4. MadRat says:

    It’s too bad they couldn’t put a flag or sign in there somewhere that said “Pythagoras Switch”. Apparently it took more than one take?

  5. Georgia says:

    Unbelievable – wonderful – these Makers are so talented. How come there’s money to be made in the financial industry and lesser money for really creative people? I applaude you for your inventiveness. Thank you for 4 minutes of enjoyment this morning. Georgia Browne

  6. Helen Savage-Olsen says:

    Old but wonderful.

  7. gretaaaaaa!!!! says:

    that was epeiiiiiiiiiiiiiiiiiiiiic!!!!!!!!!!!!!!!!!!!!!!!!!
    u should meet smosh, u know who they r right ? RIGHT?
    ian hecox and anthony padilla the most awesome guys in the WORLD!!!!!!!!!!!!!

  8. gretaaaaaa!!!! says:

    i love smosh

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My interests include writing, electronics, RPGs, scifi, hackers & hackerspaces, 3D printing, building sets & toys. @johnbaichtal

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