Poster Pixelater

Craft & Design
Poster Pixelater

Ad-cutting is a kind of guerrilla art form, in which parts of adhesive-backed subway poster ads are creatively cut, peeled, and/or mixed-and-matched with one another to subvert the message of the original ad or otherwise make an original statement. This latest offering from NYC’s Free Art and Technology collective is a tool, not just for creating ad-cutting art, but for encouraging passers-by to join in:

In two quick swipes, it transforms a small patch of subway advertisement…into an 8×8 grid of pixel stickers, ready for two-way interaction with the public…Keep your eyes open for a single removed pixel as an indicator of a prepared poster, as the grid itself can be hard to see.

The project is called subpixel, and the tool itself is made from a piece of laser-cut acrylic, nine razor blades, and nine rubber bands. You may recall the F.A.T. collective from their recent 3D-printable universal construction toy adapter set.

subpixel | F.A.T.


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I am descended from 5,000 generations of tool-using primates. Also, I went to college and stuff. I am a long-time contributor to MAKE magazine and My work has also appeared in ReadyMade, c't – Magazin für Computertechnik, and The Wall Street Journal.

View more articles by Sean Michael Ragan