Lego augmented reality kiosks let you see what you can make

Fun & Games

Lego, in partnership with metaio, is rolling out augmented reality kiosks to Lego stores worldwide that let customers view a finished project in 3D:

We first heard about the Lego augmented reality kiosks in January. The clever idea Lego had was to show parents and their kids what the finished Lego construction they were considering buying would look like before purchase.

Teaming up with technology company Metaio, an augmented reality system was devised, called the Lego Digital Box. LDB allowed any Lego box to be held up to a screen in store and the finished product displayed sitting on top of it. Lego augmented reality kiosks heading to shops worldwide


4 thoughts on “Lego augmented reality kiosks let you see what you can make

  1. Shadyman says:

    I’m sure it has the standard disclaimer that “minifigs don’t actually move on their own”, etc.

    However, it has still reached a high level of awesomeness. I wonder what they key the image on? The LEGO logo, etc? Image recognition? I don’t see any 2d barcodes or anything on the cover.

  2. I have no mouth and I must scream says:

    Got to check this out at the Lego store at Downtown Disney at Disneyland. It was pretty slick, oddly enough haven’t seen them at Legoland in Carlsbad. But then again the main store at the front of the store would probably be the worst spot for this(it can get so crowded at closing).

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I'm a tinkerer and finally reached the point where I fix more things than I break. When I'm not tinkering, I'm probably editing a book for Maker Media.

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