1918 Erector ad

6 thoughts on “1918 Erector ad”

1. Maker Dino says:

   January 10th, 2010 at 8:14 am

   I love this kind of ad copy! You simply couldn’t get away with this now… no way!!
   This is the era my oldest brothers grew up in. A time when it was OK for a boy to blow shit up! I remember, being a boy in the 60’s, messing around with what was left of their Gilbert Chemistry set.

   I don’t think they had an Erector set, but remember other kids having them. They were super cool!!!

2. Joe says:

   January 10th, 2010 at 8:47 am

   Sounds like classic Robert Collier copy to me. Good stuff.

3. charlie says:

   January 10th, 2010 at 10:00 am

   “Give your boy a Nurse’s outfit”, i guess they were a lot more progressive in those days than i’d realised.

   meccano is probably the single best reason i grew upto be a hacker.

   Well at least they never used babies to get mothers to smoke.

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