3D “mass customization”

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Kendall writes –

If I understand correctly, the company has patent-pending some technology that lets anybody design & selling anything through 3D printing into a seamless package that allows anybody with an idea to find a designer (crowdsourcing), design their own products, promote it to the world and let customers buy it without a factory or supply chain. They supposedly will also allow tweaking of a product through the website so you get to see it in real time. If your into product development or have a new product to bring to market, I can see how this might be advantageous since you can print on demand, there is no need for a supply chain, inventory or tooling. I found out about the company at a recent social event in Austin and being in the product development market myself, there might be some benefit to such a system.

Digital Reality, Inc. – Link.

I clicked around and the idea seems like a post for our “News from the Future” section but it doesn’t appear that they’re operational yet.

24 thoughts on “3D “mass customization”

  1. Dogic says:

    Good find Phil :)

    Chris is doing an amazing job at making it easier for consumers to customize a range of products that can be output via 3D manufacturing technologies.

    This is what comes after services like Zazzle, Cafepress, Lulu and Threadless.

    I got to talking with Chris recently – about what he is doing and what we are doing —>http://www.ponoko.com

    Ponoko is a service designed specifically for the users of Makezine.

    As the world’s first personal manufacturing platform – we are for your people to buy, sell and share their product designs … and make them for real.

    As creators they can become famous, consumers can buy individualized products and into the future everyone can click to make almost any product, on demand. With no traditional manufacturers in the middle, everyone gets a better deal and the environmental impacts of manufacturing are reduced.

    You can even check out some of the products our customers have already made —> http://www.ponoko.com/blog/2007/07/22/ponoko-beta-user-night-at-the-paramount/

    We go live in September and your people can pre-register for a personal invitation at http://www.ponoko.com

    We are amazed with what people want to create, make and sell – yippee!!

    Derek Elley
    Ponoko Co-founder

  2. mlengowski says:

    It was either created by Spreadshirt or the creator ripped off a bunch of stuff from Spreadshirt’s site.

    Spreadshirt is in the custom t-shirt business.

  3. Thomas says:

    If you are interested in Mass-Customization you can check this blog: http://masscustomization.blogspot.com
    It is in french but with lot of illustrated cases

  4. Chris Norman says:


    After more than 5 years of development, patent prosecution and hard work, Digital Reality, Inc. is proud to announce that we will launch a new website in November 2011 powered by Digital Factory™ to power consumer-based mass customization.

    Digital Factory™ is based on our Made-To-Order Digital Manufacturing Enterprise patent pending which we believe will be awarded sometime in late 2011 to early 2012 after more than 5 years of prosecution.

    This has been a VERY long road, we have watched others beat us to initial market launch. We believe that true consumer-customization will be realized in 2012 through http://www.kraftwurx.com and that our patent position will be quite strong.

    Infinite Possibilities™
    Digital Factory™
    Turn ideas into reality™

    Copyright 2006-2011 Digital Reality, Inc.

  5. Anonymous says:

    Kraftwurx has grown. We launched 30 days ago and we have already set some new records.

  6. Chris Norman says:

    http://www.kraftwurx.com has added 49 materials, the most in the industry. Lots of other changesa re coming soon.

  7. Chris Norman says:

    Kraftwurx is now up to 68 Materials and we are about to add more, taking our total to more than 80!

  8. Chris Norman says:

    Kraftwurx now has over 70 materials including Ceramics!

  9. kraftwurx says:

    See http://www.kraftwurx.com at CES in Las Vegas in January 2013.

  10. Chris Norman says:

    Kraftwurx completes the Acquisition of Digital Reality. Patents awarded. New employees and much more. More major announcements coming soon.

  11. Chris Norman says:

    Kraftwurx is now up to 83 materials! See us at World Maker Fair in New York!

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