Geography of Craft

Shannon Riffe of Make It has contributed a special article to CRAFT on the “Geography of Craft” which covers the business side of crafting and how crafters can create a thriving business inside or outside their locale. (Pictured above is Mary Andrews of Contrary.)

With more crafters entering the world of entrepreneurialism via the internet and revitalized local craft fairs, the interest in handmade items is higher than ever. While competition seems to be getting stiff in some cities, other regions remain relatively craft-free. Given the explosive popularity in handmade items, now is a good time to start selling crafts. But, when starting a crafts business, is it better to be a small fish in a big pond or to make a splash as a big fish in a smaller pond?

Read more of Shannon Riffe’s “Geography of Craft” article here. – Link.