Hang me out to dry (Levi’s Care to Air design contest)

Energy & Sustainability
Hang me out to dry (Levi’s Care to Air design contest)

Levi Strauss & Co. is running an interesting design contest, called Care to Air. They have new garment labels encouraging people to use cold water in washing their jeans, to line dry them, and to donate them to Goodwill when you’re done wearing them. It’s all better for the environment and you save yourself some dough in the process. As part of this effort, Levi’s is running the Care to Air contest, encouraging people to submit designs for easier, more efficient air drying technologies than the tried and true (but labor-intensive) clothesline.

A couple of folks from Levi’s were at Maker Faire Bay Area and had a ball. They thought the maker community might like the chance at this contest. $10,000 in prize money is being awarded ($4,500 to the first-place winner). Here are some of the entries to date.

Photo by Alexandra Hiatt, from Follow the line, Washington Post

Levi’s Care to Air Contest

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Gareth Branwyn is a freelance writer and the former Editorial Director of Maker Media. He is the author or editor of over a dozen books on technology, DIY, and geek culture. He is currently a contributor to Boing Boing, Wink Books, and Wink Fun. His free weekly-ish maker tips newsletter can be found at garstipsandtools.com.

View more articles by Gareth Branwyn


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