ybike 1.0: The Purple Pedals project

Craft & Design Energy & Sustainability Technology

The Purple Pedals project consists of 20 solar-powered, geotagging, photo-taking, flickr-uploading bicycles called the ybike. It’s also a really interesting look at why a major sponsor would fund such an unusual project. There is a great list of assets at the end of the post that you might want to check out.

So how does Yahoo benefit from the project? Compared to traditional marketing it’s a hell of a lot cheaper. It’s also more novel-instead of talking about innovation it actually makes innovation, creating self-generating press along the way.

More about the ybike 1.0

Discuss this article with the rest of the community on our Discord server!


Maker Faire Bay Area 2023 - Mare Island, CA

Escape to an island of imagination + innovation as Maker Faire Bay Area returns for its 15th iteration!

Buy Tickets today! SAVE 15% and lock-in your preferred date(s).