$15 sneaker – culture hacking

Knicks point guard Stephon Marbury is awesome, he’s turning down endorsement deals and bring a $15 basketball shoe to market. I’ve always wondered why basketball shoes were so expensive, the answer is – because they can be. It’s an interesting culture hack, and parents/kids who can’t afford $150+ for pricey shoes can still hit the court – It’s like the $100 laptop for hoops.

More:
Parents stand up and cheer as a $15 sneaker enters the game – Los Angeles Times – [via] Link.

Related:

• LeBron James vs. Stephon Marbury: The $150 Shoe vs. the $15 Shoe – Link.
• USA : Stephon Marbury & Steve & Barry’s expand Starbury Collection – Link.
• LeBron suggests that for him, high standards put Nike over Starburys – Link.