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“What we do is provide entire missions.” โ Open Cosmos Founder Rafael Jordร Siquier
The State of the Hardware Startup
The maker pros at ShapeScaleย (@shape_scale),ย Y Combinatorย (@ycombinator) alumni who are working to ship a fitness-oriented combination scale and 3D body scanner, took to Reddit this week to publish a provocative insiderโs perspective on the contemporary hardware economy.
The authors identify the period from 2012 to 2015 as a boom time, as a cohort of ventures like Nestย (@nest), Oculusย (@oculus), and FitBitย (@fitbit) leveraged crowdfunding and next-gen prototyping tech into a series of high profile triumphs and exits. VCs took notice; there was talk of a hardware renaissance. But in recent years, they say that the party has dampened as those once superstar hardware sellers struggled to maintain momentum, big tech stepped up, and newcomers fell into the long shadow cast by both groups.
โWith so many of the top tech companies like Microsoft, Apple, Google,ย and Amazon now making their own consumer hardware, it seems harder than ever for a startup to scale from niche market to mass-adopted tech market,โ the ShapeScale team wrote. โIf there’s a new large market like smartphones, wearables, or even now VR it quickly gets crowded.โ
Of course, ShapeScale is still bullish enough to charge into battle with its own novel consumer product. Itโs worth noting that its co-founders met at Dim Sumย (@dimsumlabs), a hacker space in Hong Kong. And nota bene: there seems to be new life in the r/hwstartups subreddit lately.
RIP Intel Joule, Galileo, Edison
In a difficult hardware market, even golden age Silicon Valley megacorps can feel the pinch. Hackadayโs Jenny Listย (@Jenny_Alto)ย noticed that Intel very quietly discontinued its much-hyped Joule, Galileo, and Edison boards this week โ an apparent concession to the ongoing dominance of the Arduinoย (@ArduinoOrg) and Raspberry Piย (@Raspberry_Pi) communities.
Intel had pushed its dev boards hard in the maker community in recent years, but struggled to find a foothold. The pessimistic view: in these wintry economic times, even a major-market launch by a storied chipmaker is something of a weather balloon. On the bright side, the companyโs Curie module line appears to be robust โ for the time being.
A Victory Lap for Kickstarter Stars
Despiteย growing skepticism about crowdfunding writ large, industry frontrunner Kickstarter has maintained good optics with itsย collaborative campaign to support hardware makers andย innovate video work, and, perhaps above all, its savvy curation.
Take Kickstarter Gold, an initiative in which the company is inviting some of its best-known alums back for victory lap rounds that will fund expansions, sequels, and spinoffs to iconic campaigns. Participants so far include 3Doodlerย (@3Doodler), Saturday Morning Breakfast Cerealย (@ZachWeiner), and more. Our read? Kickstarter understands that recurring revenue is key to its own success, not just that of its campaigners.
In an email, Kickstarter rep David Gallagher said,ย โThis is our most ambitious effort yet to rally creators to participate in something special.โ The company has seen more than $1 billion pledged to campaigns by serial creators, he told us.
Spacetech Cubesat Startup
Move aside, SpaceX. Thatโs the idea behind Open Cosmosย (@Open_Cosmos), a British spacetech startup thatโs offering lilliputian cubesat launches for as little as $637,000 โ a tiny fraction of the standard rate โ in a move that could open up space communications to a much broader market.
The company already has one satellite in orbit. Itโs keeping costs low, according to founder Rafael Jordร Siquierย (@RafelJorda), through extensive use of standardized systems and simulations.
โWhat we do is provide entire missions,โ Siquier said. โCustomers come in with a payload or even just with a data requirement, and we do everything else so that they get that data.โ
Elsewhere on the Maker Pro Web
A TechCrunch Live event featuring HAXย (@hax_co) partner Benjamin Joffeย (@benjaminjoffe) and Shenzhen Valley Venturesย (@svv_io) director Chad Xuย on the evolving role of Shenzhen as Chinese startups start to go global is a must-read for manufacturing wonks.
Spotted at Maker Faire Barcelonaย (@MakerfaireBCN): a promising crop of maker pro ventures in the education, greentech and education spaces.
Startup community Hardware Clubย (@hardware_club) raised a modest $28 million for its first venture fund. Its plans are to invest in 10โ15 seed-stage startups over the next three years.
On the Make: blog, Digital Fabrication Editor Matt Stultzย (@MattStultz) reviewed Taulman 3Dโs (@taulman3D)ย T-Lyne filament, a sturdy polyethylene co-polymer that can be re-shaped in hot water โ making it a promising material for fitting prosthetics.
Also on the blog, contributor Chiara Cecchiniย (@ClaireCecchini) profiled two new food startups: bee-friendly almond sellerย Turtle Hausย (@turtle_haus) and Spice Mama, a startup at San Mateo foodtech accelerator KitchenTownย (@KITCHENTOWN) thatโs selling a line of preservative-free Indian sauces.
Misty Robotics, a spinoff of toymaker Spheroย (@Sphero), has reportedly raised $11.5 million to develop a mass-market domestic robot aimed at the home and office. Sphero, youโll recall, built a wildly popular remote controlled BB-8 droid from the Star Wars franchise in partnership with Disney.
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