Researchers find ceiling height can affect how a person thinks, feels and acts

Technology
Researchers find ceiling height can affect how a person thinks, feels and acts

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I’ve known people that will find a specific room based on what problem they’re trying to solve, perhaps there’s something to it…

“When a person is in a space with a 10-foot ceiling, they will tend to think more freely, more abstractly,” said Meyers-Levy. “They might process more abstract connections between objects in a room, whereas a person in a room with an 8-foot ceiling will be more likely to focus on specifics.”

The research demonstrates that variations in ceiling height can evoke concepts that, in turn, affect how consumers process information. The authors theorized that when reasonably salient, a higher versus a lower ceiling can stimulate the concepts of freedom versus confinement, respectively. This causes people to engage in either more free-form, abstract thinking or more detail-specific thought. Thus, depending on what the task at hand requires, the consequences of the ceiling could be positive or negative.

Researchers find ceiling height can affect how a person thinks, feels and acts – [via] Link.

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