Old Spice Muscle Music Player

I’m loving this new (can you even call it a) commercial from Old Spice. Sensors are hooked up to the body of Terry Crews, and when flexing, it creates music from the attached, improvised instruments. When the video ends, you get the chance to play, too, using the keyboard.

[vimeo=https://vimeo.com/47875656 w=598]

I have a MaKey MaKey coming in the mail. I wonder if I could do the same thing, with my obviously similar physique. :)

12 thoughts on “Old Spice Muscle Music Player”

Evilution says:

August 29th, 2012 at 10:52 am

Nonsense. He is not playing the instruments with his muscles. You simply can’t control single stomach muscles like that. All it is is a MIDI device playing the instruments and using electrical pulses through the electrodes to tense the muscles. He is being played like an instrument, not the other way around.

jseventeenth says:

August 29th, 2012 at 11:50 am

You must be a blast at parties…
Shaun says:

August 29th, 2012 at 1:04 pm

Far more likely is that the whole thing is just somewhat clever CGI. The whole idea is to get people talking about it and sending their friends to the video to get eyeballs on the ad. I for one think that it’s a brilliant bit of interactive fun.
Sean Ragan says:

October 22nd, 2012 at 11:47 am

You sound really sure. How do you know?
omar says:

January 12th, 2013 at 2:05 am

man even if what you say is true you are ruining the fun of every one who watched that video, can’t you just shut up ;(

Flame Sax | Batman To Be says:

August 29th, 2012 at 2:53 pm

[…] the instruments/controls and training myself to have the control that Mr. Crews does. Then I saw this article in Make Magazine’s blog about it, and one of the comments points out that it is improbable […]