
Today, December 10th, would have beenย Ada Lovelaceโs 200th birthday. Lovelace was a groundbreaking mathematician, and is considered to be the first computer programmer for her work on the analytical engine. She has become an iconic figure and an inspiration to women pursuing science, math, and engineeringย everywhere. But while we’veย come a long way since Lovelace published her work 172 years ago, the way women are treated in tech is stillย Victorian. Condescension, pigeonholing, and poorly played hashtag campaigns reign fiercely in the field. Lovelace herself could probably relate.
So, what better way to celebrate your birthday, Lady Ada, than to identify where weโve arrived in the 21st century, look at how women in STEM are treated, and fathom where we should go from here.

Who Was Ada?
When she was about 17 years old, Lovelace met mathematician Charles Babbage, who soon became her friend and mentor. She had the opportunity to study Babbageโs difference engine, a type of mechanical calculator, as well as his plans for a second and more sophisticated machine called the analytical engine that would later become the progenitor of modern day computing.
When Lovelace was tasked with translating an article on Babbageโs analytical engine, she also appended her own propositions on a variety of possibilities, such as how new codes could be created for the machine to work with letters and symbols, and on how to implement a repeated series of instructions, now known as looping. Her work, โA Sketch of the Analytical Engine,โ was published in an English science journal in 1843. Although it received little recognition over the course of her short life (she died at the age of 36, allegedlyย from uterine cancer), Alan Turing revisited her notes decades later in the 1940s when he developed the first modern computers.
The Comments Section of the Victorian Era
As a woman of high society and the daughter of famous poet Lord Byron, Lovelace was provided withย the educational and social resources that made her contributions possible. This was incredibly rare for a Victorian woman, as the era is notorious for solidifying gender roles and relegating women to the domestic sphere.
However, her status and accomplishments didnโt afford her genuine praise. Critics and fans alike couldnโt help but base their comments around gender. Mathematician Augustus de Morgan could only explain Lovelaceโs success by comparing her capabilities to a manโs strength, because when it comes to mathematics, โthe very great tension of mind which they require is beyond the strength of a womanโs physical power of application.โ
Even those who praised Lovelace did so on the basis of her gender, instead of her actual work. Her mentor Babbage attributed her success solely to the nature of her gender when he wrote in a letter that she was an โEnchantress who has thrown her magical spell around the most abstract of Sciences and has grasped it with a force which few masculine intellects could have exerted over it.โ
State of the STEM
Today, the industry is a completely different and constantly evolving landscape. In the 200 years since Lovelaceโs birth, weโve thankfully overturned many Victorian ideals that kept women from exploring their potential outside the home. So how exactly are women faring in the STEM world of the 21st century?
Well, we know that there are more women in the workforce than ever before. Just since 1970, womenโs labor has expanded the American economy by $2 trillion dollars. Colleges across the nation are also seeing the scales tip: more Bachelor’s degrees are conferred to women than men. But the gender breakdown of computer science and engineering majors hasnโt caught up. Women account for only about a fifth of computer science and engineering majors.
And the same trend appears in the labor force. Female representation in STEM occupations has climbed steadily over the past few decades, reaching 50% or more for certain fields. However the Bureau of Labor Statistics reports that when it comes to computer and mathematical occupations specifically, women still only account for a mere 25%.
So, Whatโs the Problem, Exactly?
I know what some of you may be thinking at this point. That men and women are inherently different, so of course it makes sense that they would choose different career paths. In that case, what’s the problem?
At least one study agrees with you. Cambridge University published evidence that biological differences are present from birth and dictate the preferences you hold for the rest of your life. Yes, this includes whether or not you are inclined to pursue a career in STEM. And in light of this, some people are wondering if the gender gap may be overblown. However, those standing behind the opposing podium still argue that how we are socialized from a young age plays a huge role that we just shouldnโt ignore.
Itโs Not Just the Thought That Counts
Regardless of where you stand in the nature vs. nurture debate, STEMโs gender disparity has drawn a spotlight thatโs catalyzed countless programs and campaigns. In 2013 the federal government released a 5-year plan for STEM education, a primary goal of which is to โbroaden participation of women and girls.” Additionally, the White House has announced partnerships with NASAย and the Girl Scouts of Americaย to initiate mentorship programs for girls. The National Science Foundationโs ADVANCE program also hopes to โincrease the representation and advancement of womenโ in STEM.
[youtubeย https://youtu.be/-XJPjPv2Mew]But governing bodies and national foundations arenโt the only players โ businesses like Google and IBM have initiated their own strategies in an effort to get more girls interested in STEM.
Itโs great to see that this issue has commanded national attention and sparked so many proactive initiatives, but not all of these have been well conceived, or well received by, you know, actual women. IBM just came under major fire from the Twitterverse for their #HackAHairDryer campaign. While it seems to come from a genuinely well-intentioned place, the hashtag campaign misses the mark completely for its insinuation that women might only care to interact with the world around them as it relates to their beauty regimen. In short, itโs patronizing. IBMโs cringe-worthy marketing mistake echoes that of EDF Energyโs #PrettyCurious campaign just a few months ago.
Still @edfenergy show no sign of recognising that their #PrettyCurious campaign could put off girls who think they aren't pretty
— Izzy Webb (@isabelwebb) October 2, 2015
As Emily Schoerning aptly said in light of EDF Energyโs pretty condescendingย #PrettyCurious campaign, โI hate this presumption that STEM stuff needs to be girlified to appeal to female people.โ And she points out that this is just one of the latest examples in a long tradition dating back to the polite botanists of the 1800โs.ย She concludes that these seemingly โfemale-friendlyโ campaigns โdo more to stereotype girls, to put them in a place, than to unleash their minds and let them on the field.โ
This top-down condescension has prompted women such as the engineer Isis Anchalee to retaliate with their own grassroots hashtag campaigns. Anchalee created #ILookLikeAnEngineer in August as a response to commenters who told her she was too pretty to be an engineer. Similarly, many female scientists are tweeting pictures of themselves in the workplace with the tag #distractinglysexy, a flippant response to scientist Tim Huntโs sexist comments.
The Good, the Bad, and the Ugly
All of these campaigns, successful or not, have pinpointed the contention between femininity and STEM.
Itโs a sexist and lazy strategy to try and bring women into STEM solely by appealing to their femininity. Sure, #HackAHairDryer was totally insulting. But some critics would have you believing that women should be proving their dedication by renouncing their beauty products, insinuating that perhaps femininity has no place in STEM at all. However, there really are women who are able to live comfortably in their feminine skin while occupying a space in the boysโ club.
The women who post their pictures to #ILookLikeAnEngineer represent women of all walks of life, from the smallest grade schoolers to women wearing burqas and yes, women wearing lipstick and sporting long feminine hair. Women in STEM shouldnโt be patronized with suggestions to hack their hairdryers, but we also shouldnโt feel obligated to adapt to a masculine or unfeminine ideal in order to be successful in a male-dominated industry. โWomen are equals to men, but weโre not the exact same,โ says Nomiku CEO Lisa Fetterman.
Schoerning and I agree that STEM stuff doesn’t need to be girlified. But does that mean it’s always bad to do so? What happens when theย girlification of STEM is actually being generated by real women? CEO of blink blink Nicole Messier designed her companyโs creative circuit kits with and for real teenage girls. And while the product certainly gives off girly vibes, thereโs a completely different context here compared to IBMโs campaign. Messier says that โit’s about meeting girls where they’re at โ finding activities and subjects they’re interested at particular ages and embedding tech within those activities.โ IBM may have thought this is what they were doing, but thereโs a clear difference here โ bringing your identity to the topic at hand and creating something that genuinely represents you is not the same as attempting to engage a community by telling them they should play out a tired stereotype.
So how can we start to minimize harmful efforts and instead focus on meaningful strategies to get girls into STEM? Messier remembers her time as an engineering student, when the newly founded engineering sorority Alpha Omega Epsilonย offered her a supportive community. Messier was on the brink of transferring out of her engineering program, but โthe community of women made all the difference.โ Hand in hand with community is communication. โThe only way to solve this is from an open conversation [to] bringing this problem to light,โ says Fetterman. Women supporting women can only bring good things.
Next, we must recognize how 21st century sexism operates. โ[Sexism] doesnโt happen on an โon purposeโ level,โ observes Messier. โNobody wants to be sexist,โ adds Fetterman. โIt’s really hard to nail down exactly how sexism works, because it’s so ingrained in our society.โ Very few people are purposefully sexist in this day and age and in this particular industry (perhaps with the exception of Tim Hunt). Rather, we must acknowledge and combat the insidious effects of implicit bias, which has been documented by the White House Office of Science and Technology. Even people like Sequoia Capital Chairman Michael Moritz, who genuinely believes that he runs a “gender-blind” VC firm, said that he’s happy to hire women, but that “what we’re not prepared to do is to lower our standards.” While Moritz is clearly well-intentioned, his comment insinuates that men automatically meet a higher standard than women do.
While these phenomena are problematic and tricky to navigate, the solutions are pretty straightforward.ย Allow womenโs voices, identities, and opinions to exist in a space where theyโre often outnumbered 5 to 1. For men, the first step is to just acknowledge that you are โ we all are โ affected by implicit bias, and realizing that simply having good intentions is not enough to turn the tide.
Ada Lovelace contributed one of the most groundbreaking mathematical works to the modern age. She did so by bringing her genuine self to the task at hand โ and she didnโt need an insulting campaign urging herย to hack her bodice in order to do so. And 200 years later, women still find this unnecessary. So Ada, thanks for paving the way. Regardless of our personal choices about how feminine we choose to be as women, we have been, are, and will continue to be successful in every corner of STEM.
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