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โThe idea is to create a comprehensive facility for startups with all basic requirements for product development under one roof.โ โย Maker Village CEO Prasad Balakrishnan Nair
Learning From Failure
Ryan Hickmanย (@ryanmhickman), the co-founder of failed robotics startupย TickTock, analyzed his own companyโs failure this week in aย canโt-missย Wiredย story. A key takeaway: your hardware startup doesnโt just need watertight tech; it also needs a product that people will actually buy.
Hickman, a former program manager forย Google, experimented with four different robot concepts during TickTockโs year on the market, powered by advanced machine vision technology instead of the industry standard lidar. The bots were beautifully designed, particularly a spunky model that acted like a digital butler, following users from room to room to hold objects and carry out tasks. But none could land the confidence of investment gatekeepers, who worried โ rightly, in Hickmanโs wry estimation โ that the bots would never land a dedicated user base.
โEvery single investor said to us,โ Hickman said, โโI like your team, you guys are super technically strong, I believe you’ll build the thing you say you’ll build. I don’t think you’ll sell it.โโ
Sneak Preview: Maker Faire Bay Area
Itโs barely a week untilย Bay Area Maker Faireย (@makerfaire) โ details and ticketsย available hereย โ and, as usual, the event is going to be a destination for maker pros. Here are a few of the participants weโll be sure to seek out:
- Arizona Stateย (@ASU) professorsย Micah Landeย (@micahlande) and Shawn Jordan (@shawnsjordan) will discuss how project-based maker skills areย changing undergraduate educationย โ and preparing students for the modern workforce.
- Masakazu Takasu, an organizer ofย Maker Faire Shenzhenย (@MakerFaireSZ),ย will talk aboutย the maker movement and entrepreneurship in Asia.
- Theย Hackaday Prizeย (@hackaday) awards more than $200,000 in prizes for socially-focused innovation โ and open hardware advocateย Stephen Tranovich(@QueerEngineer) willย provide tipsย on how to make your project stand out to the panel of maker judges.
- Skywalker Soundย (@skywalkersound) audio expertย Krysten Mateย โ whose most recent project was sound design for the Steven Spielberg blockbusterย Ready Player Oneย (@readyplayerone) โ will talk about how a maker ethos has helped her career in sound design.
Maker Pros Around the World
Upfrontย (@AJUpFront) investor and hardware advocateย Chang Xuย (@_changxu) published aย worthwhile essayย this week about the structural forces that changed Shenzhen from a small town of 30,000 to an unparalleled force in global manufacturing in the span of under 40 years.
Anotherย dispatch about international maker pros: startups were a major force atย Maker Faire Viennaย (@MakerFaireVIE), according toย Make:ย contributorย Goli Mohammadiย (@snowgoli), where the theme was the future of building. Standouts included house-sized 3D printers byย Doka Venturesย (@DokaVentures), which are being used to fabricate entire buildings,ย Vivihouseย (@vivihouse_cc), which is working on building multi-family homes out of sustainable materials, and theย Centenarian Washing Machine, an appliance designed to last 100 years.
We alsoย got another glimpseย into the breakout Indian hardware incubatorย Maker Villageย (@makervillagekc), which is currently housing 45 startups and providing them with access to cutting-edge design and fabrication equipment.
โThe idea is to create a comprehensive facility for startups with all basic requirements for product development under one roof,โ saidย CEO Prasad Balakrishnan Nair. โWe want to attract product startups from across the country by enabling support and mentoring services from technologists, industry veterans and business leaders with global competencies.โ
Elsewhere on the Maker Pro Web
A new investment group with support from aย Snap Inc.ย (@Snap) executive sees a future inย old-fashioned books. Its first acquisition:ย Arcadia Publishingย (@ArcadiaPub).
Googleย announced a new initiativeย this week to build a better ecosystem around itsย Google Assistantย platform. Under the program, teams โ including hardware developers โย can applyย for up to $100,000 worth of funding and support from the tech giant.
Massachusetts startupย Soft Roboticsย (@SoftRobotics_JN)ย announced $20 million in fundingย this week for its pick-and-place machines that, instead of electronics manufacturing, are designed for the messy world of commercial kitchens.
Many cosplayers create outfits for fun, but others have turned the anime-inflected hobby into a business endeavor, selling bespoke costumes and props to fellow enthusiasts. This year,ย Maker Faire Bay Areaย willย host our firstย Cosplay Prop Contest, featuring a panel of maker pro judges.
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