Five Questions for Zach “Hoeken” Smith

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Five Questions for Zach “Hoeken” Smith
Zach “Hoeken” Smith in China as seen on his blog,

Zach “Hoeken” Smith is a co-founder of MakerBot, but he left the company 18 months ago and now calls Shenzhen, China home. In addition to pursuing his own projects he’s the program director for Haxlr8r, San Francisco-based hardware start-up incubator. I recently interviewed Zach about his work in China, MakerBot, open source, and other topics. Our Skype connection wasn’t the best, but he had several interesting things to say.

Why did you move to China?

I just really love China. As  maker and a hacker and person who likes to built things, living in the “factory of the world” means that I have access to all these amazing tools that would be really difficult to get access to at home… It’s a huge convergence out here that really makes it so cost-effective. It’s the world’s largest electronics market right in the middle of the city. You come here as someone who wants to make something you’re going to find all these people (and manufacturers) in the same city. And the price is the lowest price around…I’m just enjoying the freedom of making things to make things.

What are labor conditions like in Shenzhen? 

It’s definitely something you have to be careful about and you have to put a lot of thought into that coming out here. I’ve seen good factories and I’ve seen bad factories. The fact of the matter is putting components into a PCB board and then soldering it is not fun where ever it happens. You’re paying someone to do a boring job. You can’t change that labor condition. What you can change is (choosing) a factory that is clean, where they’re being treated fairly,  where they’re making a good wage…These are questions you can ask when you go and visit. To some extent you can judge it by how friendly they are  being to you when you go in and visit… They’ll usually either smile at you or frown at you.

Do makers have reason to fear Chinese clones?

I’ve yet to see a single maker business put out of business by clones. I think it’ a lot of hype.  I think it’s a lot of misinformation… a lot of misplaced fear. I think the whole goal of making something open source is so that as many people as possible can have access to it. I bought a cloned MakerBot and I’m actually  really happy with it.  It was nice because I didn’t have to deal with  shipping… Once you’re successful and have all this momentum of being well-known and the market leader behind you is it going to subtract from your sales a little bit?  Probably. But the people who are buying clones are not going to be your super customers, your fans who are beating the drum on the street corner.

What do you think of MakerBot’s move toward closed source?

I was not happy about it at all.  When I started that company I did it to make 3D printing accessible to as many people as possible and for me that included clones. I knew by doing it open source we were going to get clones, but to me that was just another way of getting the technology into more peoples’ hands. It’s unfortunate that business concerns trump the philosophical, let’s-get-more-3D-printers-into-people’s-hands-kind-of-thing…Unfortunately, I don’t have an active role in that company and I don’t have a say.

What lessons would you pass onto start-ups in China?

You definitely need to plan on how you’re going test your product…. That testing is how you avoid the “poorly made in China problem.” If you have a good way of testing your device that’s how you filter out that problem.  If you wait to the very end to do it it’s always going to be some kind of hack that’s your solution… That’s been my engineer’s advice.

4 thoughts on “Five Questions for Zach “Hoeken” Smith

  1. jstults says:


    That testing is how you avoid the “poorly made in China problem.”

    Isn’t quality manufacturing about process control and optimization rather than exhaustive testing?

    … Western retailers increasingly use outside testing laboratories for Chinese products. But this too, Mr Midler writes, is more form than function, since the tests are by their very nature more limited than the ways to circumvent them.

    Chinese Manufacturing: Poorly Made

  2. Christopher Gosnell says:

    As a person who has worked in manufacturing for better than 30 years, ‘Inspecting in Quality’ is not going to work long term. In electronics it may be easier to check the product function 100% vs. say, Aircraft engines, but uneven component part quality and/or uneven assembly quality will eventually ruin your reputation.

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Stett Holbrook is editor of the Bohemian, an alternative weekly in Santa Rosa, California. He is a former senior editor at Maker Media.

He is also the co-creator of Food Forward, a documentary TV series for PBS about the innovators and pioneers changing our food system.

View more articles by Stett Holbrook
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