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โWhen you retrofit an old thing, youโre making a new thing.โ โย Hologram CEO Ben Forgan
Why do Maker Pros Fail?
A detailed newย Wiredย reportย explores the complex topographyย of hardware startups, crowdfunding, and venture capital. At its core is a new report by research outfitย CB Insightsย (@CBinsights) demonstrating that investors funneled some $4.4 billion into hardware startups in 2016 โ the highest figure on record.
Getting access to those funds, though, involves more than designing a quality product. One tried-and-true route backed up by the data: demonstrate consumer demand with a successful crowdfunding campaign, then leverage that into a pitch to investors.
But even the most promising can eventually go down in flames, likeย Jawboneย (@Jawbone) orย Pebbleย (@Pebble). Why? Because hardware is hard, according to the report. The stakes of failure on hardware, which canโt be updated as easily as software, are simply too high.
Hologram Launches on Modern Hardware
The maker pros at IoT connectivity outfitย Hologramย (@Hologram_io) announced the Nova today, a USB modem that connects to the companyโs cellular network.
Is Hologram trying to compete withย Particleย (@particle), another company selling both hardware and IoT connectivity services? Not exactly, said Hologram CEOย Ben Forganย (@bforgan) in an interview withย Make:. His vision is that customers will take what they want: either buying cell connectivity for an IoT device with its own hardware, integrating the Nova into a design, or modifying Hologramโs open source designs to create something entirely new.
โItโs almost a Voltron type of thing,โ he said. โThe sum is greater than the parts.โ
Casa Jasmina
The latest issue ofย Make:ย explores the future of the smart home. In aย thoughtful new essay, sci-fi legend and longtimeย Make:ย columnistย Bruce Sterlingย (@bruces) discusses the house he built over the past two years with his wifeย Jasmina Tesanovicย (@jasminatwitter) as a prototype โhouse of the futureโ located in Turin, Italy.
The structure is optimized for many roles: the couple hosts guests, and also use it as a space for workshops, art events, and parties. Itโs also a sandboxing environment where, if a new innovation is successful, allows them to โportโ it to their apartment across town.
Key to the experiment has been emphasizing the welcoming aspect of the home. Too much imposing technology, they worry, could be alienating to non-experts, which would violate essential goals of the project. The entire thing is an enlivening read; you can pick up theย physical issue here.
Culture Wars
Countertop yogurt-making systemย Yomeeย (@YomeeYogurt) naturally draws comparisons toย Juicero, the notoriously over-complicated juicer thatย failed spectacularlyย this year. But aย CNNย reportย makes the caseย that the blender-sized gadget โ which blew through its modestย Kickstarterย goal inย 24 hoursย โ is a well-designed unit thatโs likely to deliver impressive results.
“We are more traditional than [Juicero],” CEOย Ashok Jaiswalย toldย CNN.
Speaking of makers in the foodtech world, donโt miss two new stories byย Make:contributorย Chiara Cecchiniย (@ClaireCecchini) โ one about a coffee machine you canย text for a fresh cup of joe, and another about a plush robot that teaches childrenย how to milk a cow.
Elsewhere on the Maker Pro Web
Old school retail chainย Ace Hardwareย (@AceHardware) took a step into the 21st century this week when itย acquired Massachusetts ecommerceย startupย The Grommetย (@TheGrommet), which has been a jumping off point for maker pro brands includingย Fitbitย (@fitbit) andย OtterBoxย (@OtterBox).
The first timeย Victor Ciccarelliย set foot inย Maker Faire Bay Area, at 50 years of age, he immediately โknew what I wanted to be when I grew up.โ Now heโs the founder ofย STEAM Maker Workshopย (@STEAM_Maker), a small business thatย makes hands-on education accessibleย in schools and communities.
Hardware isnโt just hard for startups.ย Mindtribeย (@Mindtribe) engineerย Tom Hsiuย published a guideย this week for established companies โ and the maker pros who work for them โ that want to produce their first connected product.
Make:ย contributor andย Predictable Designsย founderย John Teelย (@JohnTeelEE)ย shared 10 tricksย this week that can help a hardware startup succeed, from designing with the manufacturing process in mind to making sure to rigorously test for quality.
The โlean startupโ model is a buzzword du jour. But development firmย 3D Innovationsย (@3D_Innovations) published aย worthwhile pieceย this week about how hardware startups can build a better product โ and better support their users โ by embracing some of its tenets.
Sick of your old-fashioned battery-powered drone? The maker pros at Canadian hardware startupย Pegasus Aeronauticsย (@PegasusAeroNews) areย working on a quadcopterย powered by a small gas engine that they say will vastly increase flight times.
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