Maker Pro News: The State of Hardware Funding, Yogurt Maker Pros, and More

3D Printing & Imaging Connected Home Digital Fabrication Education
Maker Pro News: The State of Hardware Funding, Yogurt Maker Pros, and More

Youโ€™re reading our weekly Maker Pro Newsletter, which focuses on the impact of makers in business and technology. Our coverage includes hardware startups, new products, incubators, and innovators, along with technology and market trends.ย Subscribe todayย and never miss a post.


โ€œWhen you retrofit an old thing, youโ€™re making a new thing.โ€ โ€“ย Hologram CEO Ben Forgan

Why do Maker Pros Fail?

A detailed newย Wiredย reportย explores the complex topographyย of hardware startups, crowdfunding, and venture capital. At its core is a new report by research outfitย CB Insightsย (@CBinsights) demonstrating that investors funneled some $4.4 billion into hardware startups in 2016 โ€” the highest figure on record.

Getting access to those funds, though, involves more than designing a quality product. One tried-and-true route backed up by the data: demonstrate consumer demand with a successful crowdfunding campaign, then leverage that into a pitch to investors.

But even the most promising can eventually go down in flames, likeย Jawboneย (@Jawbone) orย Pebbleย (@Pebble). Why? Because hardware is hard, according to the report. The stakes of failure on hardware, which canโ€™t be updated as easily as software, are simply too high.

Hologram Launches on Modern Hardware

The maker pros at IoT connectivity outfitย Hologramย (@Hologram_io) announced the Nova today, a USB modem that connects to the companyโ€™s cellular network.

Is Hologram trying to compete withย Particleย (@particle), another company selling both hardware and IoT connectivity services? Not exactly, said Hologram CEOย Ben Forganย (@bforgan) in an interview withย Make:. His vision is that customers will take what they want: either buying cell connectivity for an IoT device with its own hardware, integrating the Nova into a design, or modifying Hologramโ€™s open source designs to create something entirely new.

โ€œItโ€™s almost a Voltron type of thing,โ€ he said. โ€œThe sum is greater than the parts.โ€

Casa Jasmina

The latest issue ofย Make:ย explores the future of the smart home. In aย thoughtful new essay, sci-fi legend and longtimeย Make:ย columnistย Bruce Sterlingย (@bruces) discusses the house he built over the past two years with his wifeย Jasmina Tesanovicย (@jasminatwitter) as a prototype โ€œhouse of the futureโ€ located in Turin, Italy.

The structure is optimized for many roles: the couple hosts guests, and also use it as a space for workshops, art events, and parties. Itโ€™s also a sandboxing environment where, if a new innovation is successful, allows them to โ€œportโ€ it to their apartment across town.

Key to the experiment has been emphasizing the welcoming aspect of the home. Too much imposing technology, they worry, could be alienating to non-experts, which would violate essential goals of the project. The entire thing is an enlivening read; you can pick up theย physical issue here.

Culture Wars

Countertop yogurt-making systemย Yomeeย (@YomeeYogurt) naturally draws comparisons toย Juicero, the notoriously over-complicated juicer thatย failed spectacularlyย this year. But aย CNNย reportย makes the caseย that the blender-sized gadget โ€” which blew through its modestย Kickstarterย goal inย 24 hoursย โ€” is a well-designed unit thatโ€™s likely to deliver impressive results.

“We are more traditional than [Juicero],” CEOย Ashok Jaiswalย toldย CNN.

Speaking of makers in the foodtech world, donโ€™t miss two new stories byย Make:contributorย Chiara Cecchiniย (@ClaireCecchini) โ€” one about a coffee machine you canย text for a fresh cup of joe, and another about a plush robot that teaches childrenย how to milk a cow.

Elsewhere on the Maker Pro Web

Old school retail chainย Ace Hardwareย (@AceHardware) took a step into the 21st century this week when itย acquired Massachusetts ecommerceย startupย The Grommetย (@TheGrommet), which has been a jumping off point for maker pro brands includingย Fitbitย (@fitbit) andย OtterBoxย (@OtterBox).

The first timeย Victor Ciccarelliย set foot inย Maker Faire Bay Area, at 50 years of age, he immediately โ€œknew what I wanted to be when I grew up.โ€ Now heโ€™s the founder ofย STEAM Maker Workshopย (@STEAM_Maker), a small business thatย makes hands-on education accessibleย in schools and communities.

Hardware isnโ€™t just hard for startups.ย Mindtribeย (@Mindtribe) engineerย Tom Hsiuย published a guideย this week for established companies โ€” and the maker pros who work for them โ€” that want to produce their first connected product.

Make:ย contributor andย Predictable Designsย founderย John Teelย (@JohnTeelEE)ย shared 10 tricksย this week that can help a hardware startup succeed, from designing with the manufacturing process in mind to making sure to rigorously test for quality.

The โ€œlean startupโ€ model is a buzzword du jour. But development firmย 3D Innovationsย (@3D_Innovations) published aย worthwhile pieceย this week about how hardware startups can build a better product โ€” and better support their users โ€” by embracing some of its tenets.

Sick of your old-fashioned battery-powered drone? The maker pros at Canadian hardware startupย Pegasus Aeronauticsย (@PegasusAeroNews) areย working on a quadcopterย powered by a small gas engine that they say will vastly increase flight times.

Tagged

DC Denison is the co-editor of The Maker Pro Newsletter, which covers the intersection of makers and business. That means hardware startups, new products, and market trends.

DC manages customer stories at Acquia, the digital experience company.

View more articles by DC Denison

Jon Christian is the co-editor of the Maker Pro Newsletter, which covers the intersection between makers and business. He's also written for the Boston Globe, WIRED and The Atlantic.

View more articles by Jon Christian
Discuss this article with the rest of the community on our Discord server!

ADVERTISEMENT

FEEDBACK