Jeff Potter Talks About Food, Failure, and Cooking for Geeks

Food & Beverage
Jeff Potter Talks About Food, Failure, and Cooking for Geeks

Last year, Goli did the following interview with Jeff Potter, our featured food maker this month. I thought it was worth running again, by way of introducing Jeff and his work. In working on this theme, I’ve finally been reading his book, Cooking for Geeks, and it’s amazing. It’s crammed with so much practical cooking information, lots of insights into the science and technology of cooking, cool food hacks, sidebar interviews on cooking from geek notables such as Adam Savage, Xeni Jardin, Nathan Myhrvold, and others — all sorts of yummy stuff. We’ll be excerpting content from the book over the next few weeks and giving away some copies. –Gareth


1. What inspired you to write Cooking for Geeks?
I so want to answer “I was hungry!” and leave it at that. I’m lucky to have parents that took time to cook with me as a kid growing up — food and cooking were just part of my background. When I got to college, I was surprised to learn that this really wasn’t a very common thing; most of my classmates didn’t know how to cook. And I also discovered that I didn’t really know how to cook dinner — just breakfast and dessert, since that’s what my interests had been as a kid. (Who me, sweet tooth? *Never.*) I spent the better part of a decade learning to turn out a good meal, pretty much by trial and error. In many ways, Cooking for Geeks is the book I wish I’d had ten years ago, so that my trial-and-error stage would have been much, much shorter.

2. Tell us how Cooking for Geeks differs from conventional cookbooks.
Most cookbooks are just collections of recipes. They’re really notes from one cook to another, reminders of quantity and steps. But it’s rare for a cookbook to actually step back and look at the bigger picture. Being a geek — somebody who’s curious how things work — I wanted more than just “do this, do that” type of instructions. When it comes to cooking, having some basic food science actually ends up being incredibly important.

3. What’s your background? What kind of geek are you?
Let’s see, part German, part English, part Norwegian, part Irish. I studied both computer science and visual art at Brown, so I guess you could say that my “geek cred” comes from the CS degree, although really I think anyone who applies any sort of scientific approach would auto-qualify as a geek.

4. When did you start making cookbooks?
My mom dug up one from I think it was 1984? It’d been a class project where each student was assigned to bring one recipe to contribute. I liked pancakes a lot as a kid, so my page was pancakes.

5. You write, “Cooking is about community, and sharing knowledge and food is one of the best ways to build community.” Explain.
We all eat, and we all rely on others to some degree or another for food. Whether you’re talking about the farmer that supplies the grocery store or the cook who’s put together the meal in front of you, food is a social thing. And if you look at community, so much of it is built up around taking care of each other, and cooking and eating food is one of the most important things that we do together. Regardless of your spiritual and political beliefs, sitting down together and breaking bread has the ability to bring people closer together.

6. What’s your favorite food hack to wow the masses?
Sous vide, hands down. If someone only has time to try one thing, I’d recommend sous vide. It’s probably one of the most important culinary techniques to have come around in the past few decades, but hasn’t yet really made it big on the consumer scene.

7. How do you celebrate/embrace failure?
With a bottle of either champagne or whisky? Just joking, although isn’t it funny how certain drinks have moods attached to them? There’s short-term failure — whoops, I burnt the dinner — which I generally don’t care too much about, besides trying to pick out the obvious lesson and improve my understanding of how things work. Then there’s long-term failure — whoops, I just spent 2 months on research that is going straight into the trashcan for no reason other than “it just didn’t work out.” I don’t really look back long enough though to be bothered by what I’ve done. It’s generally “On to the next thing!” with me.

8. What new idea has excited you most recently?
Well, there’s generic stuff, like “the internet” which is really code for “disruption of traditional models,” such as things like TV over the web. (If you think what happened to the music industry was tough, wait until you see what happens in the next 5 to 10 years with TV — decoupling content creation from content distribution is going to radically change the way we consume, and fund, media.) Then there’s specific stuff, such as understanding smell and flavors, and thinking about how new combinations of ingredients can be algorithmically deduced. Bernard Lahousse has done some great work in this area, and has a neat online tool for doing just that (see

“Exciting” generally means up-beat, but I think Douglas Coupland’s “Pessimist’s Guide to the Next 10 Years” will turn out to be incredibly prescient.

9. Who are your inspirations?
This is going to sound cheesy, but my parents. They worked hard; and sometimes that work paid off, and sometimes it didn’t. I think it’s too easy to see public figures — sport players, actors, politicians — and idealize them, but the danger with that is you never really see just how hard these people have to work to get to where they’re at, whereas when you know someone beyond their public image, you get a real sense of who they are and what makes them tick. Not to say that public figures shouldn’t serve as role models, but I think too many people look at their achievements and desire the payoff without the work, and without understanding what the odds are really like.

10. What advice would you give to apprehensive chefs just getting started?
As one of the interviewees told me: “Just get in there and try it.” It might not come out the way you expected, but that’s OK. And learn to see where things are going, and adjust accordingly. Regardless of the profession, every example of a great creative outcome I’ve seen has been the result of a tight feedback loop: do something, see how it comes out, adjust, repeat. I can’t think of many examples or people I’ve interviewed where they just sat down and knocked out the perfect whatever on their first attempt.


In the Maker Shed:
Cooking for Geeks
Jeff Potter, O’Reilly, 2010
Are you the innovative type, the cook who marches to a different drummer, used to expressing your creativity instead of just following recipes? Are you interested in the science behind what happens to food while it’s cooking? Do you want to learn what makes a recipe work so you can improvise and create your own unique dish? Author Jeff Potter has done the cubicle thing, the startup thing, and the entrepreneur thing, and through it all maintained his sanity by cooking for his friends.

4 thoughts on “Jeff Potter Talks About Food, Failure, and Cooking for Geeks

  1. Stacy Devino says:

    Here is a recipe for Steelhead Tortas that I came up with.
    Easy, 20min, low-heat, no-mess meal that is sure to impress and perfect for summer. Feel free to use for your books/writings and be sure to try it. BTW – love the book!

  2. Lesprit Beaute says:

    Excellent stuff from you, man I’ve read your things before and you are just too awesome. I adore what you have got right here. You make it entertaining and you still manage to keep it smart. This is truly a great blog thanks for sharing…

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Gareth Branwyn is a freelance writer and the former Editorial Director of Maker Media. He is the author or editor of over a dozen books on technology, DIY, and geek culture. He is currently a contributor to Boing Boing, Wink Books, and Wink Fun. His free weekly-ish maker tips newsletter can be found at

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